Quick Facts

Learn What TSX Offers At a Glance

TSX Broadway is the first entire-building immersive experience in the heart of Times Square.

Serving some 15 million visitors a year, TSX Broadway is the ideal platform for the world’s most imaginative brands. With fully-integrated retail, entertainment, hospitality, food and beverage, Times Square’s only permanent outdoor stage and new real-time digital customer engagement capabilities, TSX Broadway allows for every kind of experience, performance or interaction in the world’s most visible location.

75,000-square-feet of experiential retail space

Full building promotional package

Only permanent stage over Times Square

Only LED crown sign in New York

Full-tower exterior LED lighting system

Highest resolution 18,000-square-foot podium sign

Integrated streaming, broadcasting and live performance capabilities

Largest outdoor food and beverage terrace in Times Square

Brand new luxury hotel

Preservation and renovation of landmarked theater

A Theater, Elevated

An entertainment icon since 1913, the complete 1,700-seat rehabilitation will carefully restore its interiors and ensure the Palace Theater remains an entertainment destination for decades to come.

Times Square

The most heavily trafficked location in the western hemisphere, Times Square draws millions of visitors eager to engage and share their experiences across the entire social web.

The Building